1. INTRODUCTION

Adrenaline activities including Extreme and Adventure sports have become a growing interest and phenomenon amongst the young trendsetters between the ages of 18 and 35 in the A and B income group. With more TV coverage being dedicated to these activities worldwide, sponsorships are becoming more lucrative. SA Bungee has recently secured sole rights for the most exciting free-fall ride ever. SCAD diving was introduced to South Africa for the very first time during a press launch at the 2000 Rand Easter Show.

2. PROPOSAL

This proposal is in respect of a sponsorship for SCAD, (suspended catch air device), the most recent outdoor adventure ride.
S.A. Bungee a young and energetic company, established in 1990, introduced SCAD to the South African market during a press launch at the 2000 Rand Easter Show.
We make outdoor adventure sports more accessible to the general public and have numerous permanent and mobile venues throughout the country, professionally trained crew, Department of Manpower's approval and an excellent track record.

SCAD will be launched at the following venues:

Rand Easter Show:
SCAD will be the main attraction at the Adventure Canter, a large, well-situated area that will also include the first ever standup Bungee Rocket.

Permanent venue:
After the Rand Show, SCAD will be presented at the Randburg Waterfront from a 60m high Tower Crane over the lake.

Mobile venues:
SCAD diving can take place anywhere. Our mobile unit will travel to various music festivals, sports events, exhibitions, fairs, agricultural shows, promotions and corporate events countywide.

3. BRANDING SPACE

Head Sponsor
Cage PF2, PB2, PS2, PBD2 Ground mat Gm4 (2 sections)
Air tanks T4 (1m x 5m) section on 4 sides
Check in tent C2 (1 side)
Boom / Tower crane Center (2 sides) as with T4

Co-Sponsor
Ground mat GM4 (½ of 1 section)
Air tanks T4 One (1m x 2.5m) section on 2 sides
Check in tent C2 (½ of 1 side)
Boom / Tower crane One section on (1 side) as with T4

4. SPONSOR PROMOTIONAL AND MARKETING OPPORTUNITIES

S.A. Bungee rides offer effective and functional branding space as well as a communication point for product information, sampling, sales and consumer surveys. Our main objective is to maximize the sponsor's promotional and marketing opportunities. A list of possibilities is listed below:-

Jump platform:
A well-branded 60-meter high jump tower or mobile crane will be a perfect eye-catcher.

SCAD net and free fall harness:
All eyes will be on the participant as he free falls into the 10m x 10m catch net. Branding on air tubes around the net, as well as the free fall harness, will ensure visibility to participants and spectators alike.

Fencing:
There is Approximately 200 meters of fencing that can be used for special advertising messages.

Crew Crewmembers:
Will wear specifically designed gear with the sponsor's logo.

Sampling and sales point:
The sponsor can promote and sell his product from a kiosk on site.

SCAD paraphernalia:
SCAD T- Shirts, caps, videos etc., sold from the S.A. Bungee ticket sales kiosk and can include the sponsor's logo.

5. EVENT EXPOSURE

5.1 RAND EASTER SHOW

The Rand Easter Show is the biggest and consistently the most successful consumer exhibition, livestock and entertainment festival held in South Africa on an annual basis. In 1999 the Show attracted well over half-a-million visitors over a twelve-day period. Anticipated media / publicity It is impossible to guarantee the exact amount of exposure a sponsor will receive, but we have a very good indication judging from previous years.
Both Bungee jumping and Bungee Rocket made the 8 O'clock news, various lifestyle and entertainment programs, front page Sunday Times as well as many other newspaper and Magazine write-ups.

Television:
M-Net, SABC1, SABC2, SABC3, and ETV Radio: 5FM, 702, Metro, Highveld Stereo, Jacaranda and Afrikaans Stereo.

Print:
The Star, Beeld, The Sowetan, Pretoria News and Citizen.

5.2 RANDBURG WATERFRONT

The Randburg Waterfront is still one of the most popular entertainment centers in Gauteng attracting well over 500 000 shoppers monthly. S.A. Bungee has signed a 5 year lease agreement with Ampros for the erection of a permanent 60 meter jump Tower at the Randburg Waterfront. This multi purpose Tower will offer SCAD diving as well as Bungee jumping and will be visible to motorists travelling on both Hans Strydom and Republic, the two main roads surrounding the Randburg Waterfront.

Media
We will form part of the Randburg Waterfront's advertising campaign through Television, Radio and printed media. Proposed Events Adrenaline Rush from 22nd July - 30th July involving ETV and 5FM.

Past events
Included the M-NET birthday bash and the South African Breweries Centenary celebration.

5.3 MOBILE VENUES

Leisure parks, shows and festivals throughout the county make use of Outdoor Adventure sports and rides to attract extra visitors to their venue. A well-branded mobile unit will attract a great deal of attention while travelling, ensuring added exposure.

Media
The media is always on the look out for new material and high profile activities such as SCAD diving inevitably receive a large amount of publicity.

Proposed mobile events:
1. Ocean Action - Durban beach-front
2. The Woodstock pop culture experience
3. Town Fete in Potchefstroom
4. Royal Agricultural show in Pietermaritzburg
5. Carnival City Casino
6. The East London Tourism festival
7. The Zululand Trade Fair
8. Camps Bay beachfront
9. Wild Coast Sun
We are receiving constant inquiries.

6. BENEFITS

An exciting new opportunity to maximize brand awareness to thousands of participants and spectators, as SCAD is launched for the very first time in South Africa.
- Direct and interactive access to a young target group with high brand awareness between the ages of 16 and 35 years.
- Extensive media coverage / Publicity.
- Rights to cooperative advertising within the SA bungee promotional campaign.
- The S.A. Bungee special effects team creates and coordinates breathtaking performances for advertising campaigns, television and show productions. Sponsors' could embark on a promotional campaign of their own.

7. SCAD DIVING

SCAD diving is a new and unique thrill ride. It is the only system in the world that allows unattached controlled free fall. The customer gets to the release level at 150 feet. The participants put on an easy-to-dress free fall harness. A crewmember activates a decent system and releases the diver after a count down. The very long free fall is completely without attachments. The customer will drop into the suspended catch air device (SCAD). The airtubes and break suspensions around the double SCAD net, stop the fall very softly. The customer feels no impact at all and the free fall experience is therefore very intense. After landing the entire SCAD device will be lowered to the ground, the customer can exit by himself and enjoy the incredible feeling of personal achievement that will surely last a lifetime. SAFETY All divers connect to the CFF Controlled Free Fall System. CFF guarantees a secure free fall position for a comfortable landing. The participant is limited in his movements and can not change his position, even at deliberate attempt. Due to the CFF System SCAD is completely safe for untrained persons. There are no special requirements for participation. The G-force ranges between 2,5 and 4. SCAD Diving is approved by the TUV or German Technical Control board and complies with all CE norms